How to create 2021 color trends and products for women?
How much do women make up online spending? What do women like to spend their money on? What should you do to think differently from your competitors? What should be considered when choosing an effective promotional technique? What are the 2021 color trends? How to find inspiration for designs?
You can find detailed answers to these problems in our article…
Adding random accessories or clothing to your online store will not increase your chances of selling them, so you need to understand who your ideal customer is and what they want. If you want to gain access to a large market by choosing to design products for a female client (to succeed in that market), you need to understand the ins and outs of the 2021 color trends, for example.
Success doesn't come overnight, in fashion or any other industry, so to be truly successful, you must first find what you love to do. If you know what you want to do, then all the extra effort you have to put into making your dreams come true will not seem difficult and every little success that brings you one step closer to your goal will seem like a small achievement, namely victory!
6 impressive online statistics about women
Women account for 58% of total online spending
Twenty-two percent shop online at least once a day
Women estimate that about five hours a week are spent online shopping
Women influence $90 billion in consumer purchases
Moms represent a $2.4 trillion market
While 90% of mothers are online, 76% of women overall
Reasons for creating women-oriented products
All forms of creativity can be interpreted as communication, and as an online entrepreneur, you need to know who the ideal user of the products you offer is to be able to communicate with them.
If you consider the fact that women alone account for 83% of all consumer spending in the US, you'll be able to get a realistic picture of the size of your audience.
This statistic also vividly demonstrates how important it is to find creative ways to attract female audiences in your marketing efforts.
Women's best sellers
Relying on clichés in your creative endeavors or marketing strategy can be a costly mistake because adding floral motifs to your online store just because you hear women like them doesn't mean your products will sell.
Moreover, profit should not be the only reason for you to design women's clothing or accessories that ladies like to have in their homes. Therefore, instead of following established rules, you should try to think outside the box and come up with new designs that will take the internet by storm. The choice to design clothing and accessories for women should be based on your belief that you can offer something your competitors cannot.
What do women like to spend their money on?
A study conducted in the first three months of 2018 shows that men shop online more often than women. 69% of male Internet users in continental Europe ordered online between January and March, while 66% of women shopped online during the same period. However, women buy items priced less than 100 Euros more often than men, but men are more likely to shop online for items up to a thousand Euros. The same study shows that food and clothing top the shopping lists of female internet users.
Moreover, women regularly buy tote bags, t-shirts, and towels where your designs can be easily printed.
Being a relentless researcher who spends time figuring out which accessories or apparel attracts the most attention from female viewers can help you increase the revenue your online store generates.
For example, researching what your competitors are doing can make it easier for you to follow the latest fashion trends. Brand identities, the messages they convey through their videos, and even their clothing can be valuable sources of information that you can use to turn your online store into a popular destination for female shoppers.
Social media platforms like YouTube or Instagram are a tool you can use to discover clothing or accessories that are currently in demand, but you should at least try to give a personal touch to every item you add to your store.
Finding inspiration for your designs
One of the greatest painters of the twentieth century once said, 'Good artists copy, great artists steal. You don't even have to hide your thief because it doesn't matter where you get things from.
What matters is where you take things, how well you develop an idea, and how adept you are at adapting it to a particular context.
The possibilities are almost endless as you can use fonts, face paints, images, colors, or other visual elements in designs that you apply to t-shirts or other items you want to sell in your online store. If you manage to combine these visual elements uniquely and creatively, then you will most likely never run out of ideas.
Color Trends 2021
It might be a good idea to follow the hot fashion trends on Twitter. You never know when you'll stumble upon something you want to include in your work. For example, inspirational quotes are all the rage these days, but you don't have to feel compelled to use them in your T-shirt designs just because they're popular.
The problem is, the market is oversaturated with T-shirts that feature a catchy, inspirational quote, and the message needs to be clever, fun, and above all, catchy to make your design stand out. If you need more inspiration for your next design you should follow this link.
Thanksgiving, Christmas and New Year's, Easter or Valentine's Day… It offers the opportunity to start a product collection with motifs characteristic for each of these holidays (PDF). Being innovative in your designs once again will increase your chances of success because following established patterns may not be enough to increase sales of your products.
Choosing the most effective promotional techniques
Developing a marketing strategy that specifically targets women is probably the best way to ensure your products truly reach their target audience. Producing vlogs, promotional videos, or visual content in which you and your clients wear the clothes you design is a great way to increase the visibility of your business.
Sharing promotional content on social media can increase the sales of your products and you can also use these channels to connect with your target audience. It's important to remember that using data such as the number of likes or views your designs have received can increase sales for products in your online store.
Women don't think like men, and marketing techniques that work well for a male audience can be ineffective if you're trying to reach a predominantly female audience. So instead of trying to convince your ideal client why your designs are the best on the market, you should explain what your products are all about in unconventional terms.
Being flexible and ready to change your online marketing strategy when needed is extremely important, as there's little point in sticking to a plan that doesn't deliver results.