Almost everyone loves t-shirts. The humble T-shirt can be found in closets and dressers all over the world and is an item of clothing that nearly every man, woman, and child have at least one of. Therefore, it only makes sense to consider selling them when you are considering starting a business. Whether you're customizing and reselling blank t-shirts or buying cheap t-shirts in bulk; Whether you sell them as is or enlist the help of an on-demand printing company, it is certainly possible to make a profit by starting your own e-commerce business.

As with any business, an online t-shirt business requires careful planning and solid dedication. If you want to be successful, you need some business savvy and a willingness to learn. Before you dive in, read on to learn how to sell t-shirts online!

Find Your Niche and Audience

Although there is a lot of room on the Internet to run a profitable t-shirt business, there are plenty of people who already do it. If you want your business to stand out in a saturated market, you need to figure out who you want to sell your t-shirts to. Even if your first reaction is to say "everyone", you need to have a much narrower audience.

Consider your personal interests and passions. This will help you identify a product niche. From there, think about the people who might be interested in buying t-shirts in that niche and what their wants and needs might be. Do your homework to discover trends and identify problems you can solve with your products. Think beyond creating eye-catching designs and find ways to use your t-shirts to do something bigger for your audience.

Create an Online Store

Now that you know exactly what to sell and to whom, you need a place to sell. There are so many e-commerce platforms to choose from, and it's important to do some research to determine which one best suits your needs. Shopify and BigCommerce are some of the most popular options, but they're certainly not the only ones.

When you start setting up your online store, you will receive payments, currencies, taxes, shipping, etc. Various options are available for On most platforms, you also have some showcase settings to customize your store.

Add Products to Your Store

Once the basic showcase is ready to use, it's time to start adding products. The exact process for this varies a bit depending on exactly how you run your business. If you're buying t-shirts, customizing them yourself, and then reselling them, you'll want to take photos of your products to showcase online. On the other hand, if you use a print-on-demand service, you can only upload images of your designs.

Either way, make sure you write great descriptions that tell potential buyers what each product is and what options they should choose. Let them know your designs are printed on the best fabric for t-shirts to ensure both comfort and longevity.

Descriptions and photos are your only chance to seal the deal, as potential buyers won't have the opportunity to inspect your products in person before making a purchase. Take the time to get them right or consider hiring a professional copywriter and photographer.

Market Your Business

Once your online store is up and running and filled with your original creations, it's time to start marketing. Many e-commerce platforms offer built-in marketing and advertising features, but it's still smart to do things like creating social media profiles where you can showcase products and interact with potential customers.


Whether you're looking for additional work or looking to start a full-time business, starting an online t-shirt business can be a lucrative venture.

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